07 Sins Chocolate
Package Design
The seven deadly sins—Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride—also known as the capital vices or cardinal sins, is a grouping and classification of vices within Christian teachings”. Chocolate—though it may be considered a vice to some—also displays many health benefits. My project, “07 Sins Chocolate” is a speculative chocolate packaging that promotes health benefits to combat each deadly sin.

All 07 Sins Chocolate
This packaging design project explores how chocolate counteracts negative emotions which leads to committing one of the seven deadly sins using illustrations and vibrant colors.








Wrath
Reason
- People get angry about something or stress.
(blood pressure will be higher and heartbeat will be fast)
Reason
- People get angry about something or stress.
(blood pressure will be higher and heartbeat will be fast)
Gluttony
Reason - People cannot control what they are eating and eat a lot of food.
Reason - People cannot control what they are eating and eat a lot of food.
Lust
Reason - Some people have high libido.
Reason - Some people have high libido.
Jealous
Reason
- Jealousy is a common but complicated emotion. It can make people feel insecure, overwhelmed, scared, and at a loss.
Reason
- Jealousy is a common but complicated emotion. It can make people feel insecure, overwhelmed, scared, and at a loss.
Choose
- Dark chocolate
Cocoa Flavanols can help lower blood pressure, improve blood flow to the brain and heart. Also can reduce stress and relax blood vessel walls.
Cocoa Flavanols can help lower blood pressure, improve blood flow to the brain and heart. Also can reduce stress and relax blood vessel walls.
Choose
- Coffee chocolate
Coffee can blunts appetite and helps people eat less.
- Coffee chocolate
Coffee can blunts appetite and helps people eat less.
Choose
- Mint chocolate
Mints aren't that great for people sex life. Mint contains a significant amount of menthol which lowers the testosterone level hence resulting in low libido.
Mints aren't that great for people sex life. Mint contains a significant amount of menthol which lowers the testosterone level hence resulting in low libido.
Choose
- Milk chocolate
Milk increases melatonin production, which relaxes nerves, muscles and soothes emotions. And This study noted that the people eating either milk chocolate lowered the stress they felt by two to three points.
Milk increases melatonin production, which relaxes nerves, muscles and soothes emotions. And This study noted that the people eating either milk chocolate lowered the stress they felt by two to three points.
Greed
Reason - People are afraid of what they think. But once it was successful, they fell in love with it. Just like eating sweets that taste good, people will want to eat more.
Reason - People are afraid of what they think. But once it was successful, they fell in love with it. Just like eating sweets that taste good, people will want to eat more.
Sloth
Reason - People feel a sloth mood will bring drowsiness and worry.
Reason - People feel a sloth mood will bring drowsiness and worry.
Pride
Reason -Pride people are proud and think that everything is their best. However, they actually have very low self-esteem and lack self-confidence.
Reason -Pride people are proud and think that everything is their best. However, they actually have very low self-esteem and lack self-confidence.
Choose
- Extra dark chocolate
The extra dark chocolate tastes more bitter. Just like when a person eats a lot of sweets and suddenly tastes bitter and stops. However, this extra dark chocolate can have a positive impact on health.
Choose
- Almond chocolate
Almonds are a great source of high-quality protein, fiber, and healthy monounsaturated fats. They're packed with B vitamins which help your body convert food into energy, and are rich in magnesium which helps fight muscle fatigue.
Almonds are a great source of high-quality protein, fiber, and healthy monounsaturated fats. They're packed with B vitamins which help your body convert food into energy, and are rich in magnesium which helps fight muscle fatigue.
Choose
- Guava chocolate
Guava has vitamin C. It can give people a feeling of confidence and happiness. It is also positive for emotions.
- Guava chocolate
Guava has vitamin C. It can give people a feeling of confidence and happiness. It is also positive for emotions.


Sticker


















Brochure

Big Package



Physical shooting